Medeor News - N°4 - April 2024

 4th edition - April 2024

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MEDEOR NEWS

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A GLANCE AT YOUR WATCH BOX

For some it is useless, while for others it is essential: the box that accompanies your watch must be of interest to the brand that produces it, or to the customer who receives it.

Inflated with marketing arguments, it often ends up in the back of a cupboard taking up space for no reason, all in the fear of a loss of value for the whole thing.

At Medeor, we have a different vision of what a watch case should be:

Your Pulsograph will be accompanied by a specific box, custom-designed, to accommodate your timepiece, and everything necessary to accompany it.

⛔No heavy reconstituted/lacquered wooden box coming from the other side of the world, no container with unreasonable dimensions considering the size of the contents, no false pretense.

I would even say that we are going the opposite of what we often find today.

We wanted a sober box, with elegant details. A box that represents our brand and our flagship model. A reusable box for other purposes...

So not a box, but a (luxury) first aid kit.

Lightweight, durable, reusable. This is what we were looking for. Rest assured, you will find all the codes of high-end watchmaking there:

• The shell of your box has been elegantly designed, its logo is highlighted by relief effects reminiscent of a watch.
• Its exterior covering is made of 1680D Oxford fabric, the highest quality of "ballistic" grade fabric, resistant to water, traction and abrasion.
• Inside you will find rigid foam in the shape of your watch and its user manual, with a water-resistant vegan leather covering: maximum comfort.

But make no mistake: this box doesn't cost less to make. But it won't stay in the back of a cupboard because we've made it your best transport and travel ally. And if you don't use it for your watch, you can always find its primary use: a first aid kit.

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GOOD NEWS FROM OUR DOCTOR-TESTER !

Because the development of a model like the Pulsograph requires testing in real conditions, the prototypes were able to pass into the expert hands of those who need them most:

Dr Ceausu is an anesthetist in Nîmes, France. Very good advice on the pulsometer scale during the design stage of the Pulsograph, he was looking forward to being able to try our baby in the field. I'll let you discover his return:

"The design is great, the dial is great and it is well proportioned! The watch is very functional and practical with the pulsometer and asthmometer bezel. Besides, I have often been told that it is very beautiful!

I was able to use it in the emergency room to assess a patient: respiratory and heart rate quickly with the watch, it's really appreciated!!

I had to remove it for another gesture, I must say that the new velcro bracelet is super practical! Very useful !"

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PARTNERSHIP AND BAD NEWS FROM THE PROTOTYPE...

As you know, we have launched partnerships for 2025. In this context, the Breton company AvelandMen was an obvious choice to offer you bracelets in partnership, for limited editions for example.

AvelandMen is a family business that produces quality bracelets, known for its canvas and sailboat bracelets! They offer many color variations, combining chic and casual. A perfect match for our Pulsograph!

In order to show you the extent of the choices offered by the Breton brand, we had planned a photo shoot with a selection of bracelets consistent with our design.

To our greatest misfortune, the shooting was postponed, since one of our prototypes was stolen during the delivery of our package.

This is a hard blow for our emerging brand, which uses its prototypes to promote this beautiful product that we have designed...

But every problem we encounter, every challenge, leads to a thought for improvement, and we have had a good lesson.

We are therefore counting on the many of you who have taken the step of purchasing from Medeor: Flood the social networks with your most beautiful photos when you receive your watch. A little surprise will be delivered to our little favorite at the end of summer... 😉 (more info coming soon).

 👉 You can still propose a partner 👈

Dr Vincent Heyraud